For sure many brands are guilty of having social media presence without a clear-cut plan or not knowing how they want to execute their campaigns. It’s very convenient to have the reason “because everyone is doing social” and this bandwagon…
Social media campaign – tools to measure success There is not a single proposition or hypothesis which will exactly measure the effectiveness and success of your social media campaign. You might not agree with this notion but the social media…
During tough economic times, like they are now, running a business is a tough gig. Even tougher than running a business is trying to expand a business, gain new clients, recruit new investors, etc. A business that has a built…
With this boom in smartphones, it has become increasingly easier and convenient for professionals to manage their social media marketing activities from their smartphones. From Quad Core Processors, to gigabytes of storage, smartphones have become a mainstay of our day-to-day…
Whenever businesses select a particular mode of marketing, there are certain criteria which need to be fulfilled. These criteria include the economic feasibility, customer reach and engagement, time constraints and sales conversion. Most advertising methods rank high on a few…
